The central social-casino boundary
Google reviews simulated gambling with no prizes of real-world value under social casino rules. Check whether virtual currency can be transferred, redeemed or form a value loop.
Social casino, real money and sweepstakes
Classification starts with stakes, prizes and redemption, rather than a game name or visual style.
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Updated 2026-10-03 · LLF Ads Research
Do not assume sweepstakes are ordinary social casino
Sweepstakes casinos are not in the same policy category as ordinary social casino. Dual currencies, prizes, redemption and purchasing mechanics can change the legal and advertising analysis.
Apply classification to campaign assets
Align product descriptions, branding, creative and destinations. A B2B agency can describe two service lines while actual player campaigns still require separate compliance.
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