01 / INTELLIGENCE
Smarter tools. More informed decisions.
Combine intelligent tools with campaign experience to support analysis, creative thinking and performance reviews. Spend more time on the decisions behind each adjustment.
GOOGLE ADS · GAMING ACQUISITION
Google Ads management. Built for game growth.
Google Ads management for gaming teams with live products and overseas campaigns. We manage accounts, iterate creative and optimize acquisition around cost, paying-user quality and your business goals.
Share your product, target countries, budget range and current acquisition challenge with our team.
LLF / CREATIVE INTELLIGENCECREATIVE WORKFLOW CONCEPT
CASUAL / EMOTION
FANTASY / DISCOVERY
SOCIAL / ATMOSPHERETHEME × LANGUAGE × FORMATOne direction. A new set of tests.
01AI-assisted ideation→02Human review→03Data feedback
FOR ADVERTISERS WITH LIVE PRODUCTSAccount takeoverPerformance optimizationCampaign expansion
CREATIVE, AT SCALEKeep creative moving.
Keep creative moving.
Keep new possibilities in play.
Themes × languages × placements.
Expand the test space. Let campaign feedback guide the next round.
01Fantasy RPGA world worth exploring
Worldbuilding · Motivation · Gameplay
02Casual adventureOne more moment of play
Companionship · Challenge · Emotion
03Social casinoMake the atmosphere memorable
Visual style · Game mechanics · Entertainment
04Puzzle & matchBring the puzzle to life
Feedback · Levels · Clear gameplay
05Sports themesCapture the match-day energy
Atmosphere · Local context · Emotion
06ExplorationEvery discovery opens a story
Environment · Curiosity · Intrigue
Creative visual references, not live client ads. Concepts can be developed across languages, formats and messaging. Photography: Unsplash
FILTER · CHANGE FORMAT · ENLARGE ↔ATTRIBUTION → DECISIONSConnect the signals.
Connect the signals.
Make the next move clearer.
Connect creative with installs, payment and retention. Switch metrics to see how the same cohorts support different campaign decisions.
Creative→Events→Value
Service focus: faster attribution reviews and better-informed return and ROI optimization.
DECISION METHOD DEMOEXAMPLE DATA
CPILower = cheaper installs
OBSERVATION → ACTION
C brings lower-cost installs. Next, assess their value.
Install cost measures acquisition efficiency. We then check payer, revenue and retention signals to judge whether those installs serve the business goal.
D7 ROASHigher = stronger on this metric
OBSERVATION → ACTION
B has stronger return. A clearer basis for budget decisions.
Compare attributed revenue with spend over the same window. Identify differences across creatives and markets, then plan tests around sample size and later performance.
D7 retentionHigher = stronger on this metric
OBSERVATION → ACTION
A retains more users. Continue tracking long-term value.
Follow the journey from ad to product experience. Combine retention with subsequent payments to inform creative messaging and audience choices.
View example data and definitions +
| Group | Spend / USD | Installs | D7 revenue / USD | D7 retained |
|---|---|---|---|---|
| A | 1200 | 1000 | 540 | 330 |
| B | 1400 | 840 | 1120 | 252 |
| C | 1000 | 1250 | 430 | 200 |
Fixed examples for demonstration only. CPI = spend / installs. D7 ROAS = cumulative attributed revenue through day 7 / spend. D7 retention = installed users active on day 7 / installs. ROAS is not profit ROI after costs.
WHY LLF ADSWhy LLF Ads.
Why LLF Ads.
Experience meets intelligence.
Platform knowledge, creative thinking and campaign judgment. Put to work, every day.
02 / CREATIVE
Creative that keeps moving.
Turn gameplay, selling points and player motivations into localized video and copy. Use campaign feedback to guide a continuing programme of creative tests.
03 / GOOGLE ADS
One platform. A deeper focus.
Focused on Google Ads: account structure, bidding, conversion signals and creative combinations. Platform knowledge applied to the daily work of overseas game acquisition.
8 YEARS
Eight years. Experience across cycles.
Experience through changing media costs, creative trends and platform rules informs our judgment today. Balance testing, adjustment and scale for the stage your business is in.
01 / SELECTED WORK
View all projects ↗Our work, in context.
LLF / CREATIVE TESTINGTHEMATIC ILLUSTRATION
Hypercasual gamesFresh creative.
New possibilities.Brazil
New possibilities.Brazil
Hypercasual game acquisition in Brazil
- OBJECTIVE
- User acquisition and retention
- EXECUTION
- Google Ads and video campaigns informed by audience targeting and player-behaviour analysis, with attention to retention after acquisition.
LLF / PLAYER VALUETHEMATIC ILLUSTRATION
RPG gamesTurn discovery
into lasting value.Indonesia · Thailand · Vietnam
into lasting value.Indonesia · Thailand · Vietnam
RPG game promotion in Southeast Asia
- OBJECTIVE
- Paying-user quality and lifetime value
- EXECUTION
- Campaign planning around a multi-stage conversion funnel, reviewing acquisition and subsequent payer behaviour across markets with LTV included in the assessment.
02 / BUILT AROUND YOUR OUTCOMES
Every part of the work, organized around outcomes.
From review readiness to lifetime value, turn campaign management into clear actions.
A clearer path through ad review.
Check product classification, messaging, destinations and certification requirements before launch to reduce inconsistencies and creative rework.
◈Keep the next creative test ready.
Expand concepts across themes, motivations, languages and placements. Use test feedback to keep creative production moving.
✳Put budget decisions around return.
Align attribution windows, payer events and revenue signals. Evaluate acquisition cost together with downstream value.
↗Follow the users who stay.
Align the ad promise with the product experience. Use cohort retention and payer quality to refine acquisition.
◎Responsive support. Visible next steps.
Route review, creative and performance issues to the right workstream, with ownership, actions and review findings documented.
↔RESPONSIVE BY DESIGNBusiness moves.
Business moves.
Our workflow moves with it.
Different issues need different responses.
Every discussion leads to ownership, actions and observations.
Find the issue before the next submission.
Review creative, destinations and account requirements to make each revision specific.
- 01
Read the review signals
Check the policy notice, product category and market requirements.
- 02
Review creative and destination
Check messaging, consistency, experience and required disclosures.
- 03
Revise and follow up
Document changes and follow the platform’s resubmission or review process.
Turn campaign feedback into the next concept.
Keep useful learning and test new motivations, visuals and formats.
- 01
Understand the shift
Review performance by creative, country and campaign period.
- 02
Develop new directions
Iterate scripts, visuals, opening hooks and localization.
- 03
Run a structured test
Agree budget, events and observation windows, then review results.
Check the signals. Then decide the action.
Connect ad data and product events to distinguish tracking issues, traffic shifts and user quality.
- 01
Validate measurement
Check event signals, attribution windows and revenue definitions.
- 02
Locate the change
Analyze costs and value by market, creative and user cohort.
- 03
Execute and review
Agree budget or creative changes and document the next observations.
04 / SPECIALIST SERVICES
Specialist management for your product.
Separate campaign plans for social casino and licensed gaming.
CREATIVE × CONNECTIONTHEMATIC VISUAL
CREATIVE→RETENTION→PAYERS
Social casino
Account management and creative iteration for no-cashout games, focused on installs, retention and payer quality.
Accounts · Creative · Payer quality
MEASUREMENT × GROWTHTHEMATIC VISUAL
ELIGIBILITY→MEASUREMENT→BUDGET
Licensed gaming
Campaign management for established, licensed operators in approved markets, focused on qualified conversions and acquisition cost.
Execution · Conversions · Budget optimization
05 / GOOGLE ADS EXPERTISE
The expertise your next stage needs.
From account takeover to return analysis: explore the scope, methods and collaboration behind each service.
01
Google Ads management for established gaming teams
Google Ads account management, creative testing and budget optimization for gaming advertisers with live overseas operations. Explore LLF Ads, with eight years of experience.
Explore the service →02Google App campaigns for gaming acquisition
Manage Google App campaigns around useful installs, in-app events, creative tests and player value. Discuss CPI, ROAS and retention with LLF Ads through Telegram.
Explore the service →03Gaming ad creative production and testing
Creative concepts, AI-assisted visual exploration, localized assets and Google Ads testing for gaming teams. Connect production decisions to player quality.
Explore the service →04Attribution and ROAS optimization for gaming ads
Align Google Ads and product measurement, diagnose CPI, CPA, ROAS and retention, and turn cohort analysis into campaign decisions with LLF Ads.
Explore the service →05Google Ads account audits and agency handover
Review campaign structure, measurement, creative and budgets for an active gaming account. Build a prioritized improvement and handover plan with LLF Ads.
Explore the service →06Ad localization for gaming market expansion
Align Google Ads copy, creative and the conversion journey with your target market. Localized campaign testing for gaming teams with existing overseas operations.
Explore the service →Informed decisions. Everyday execution.
Our process ↗Market reference ↗Account audits, market conditions and channel rules inform the work.
FAQ
Before we begin.
Can you take over campaigns that are already running?
We can discuss management of an existing acquisition programme. We review account structure, historical spend, conversion events and creative before agreeing access, responsibilities and optimization priorities.
What does campaign management include?
The scope can cover Google Ads account management, campaign setup and ongoing adjustments, creative testing, localization, conversion analysis and performance reviews. Deliverables, ownership and fees are agreed before work begins.
How do you evaluate performance?
We agree metrics for your product stage: acquisition cost, qualified registrations, payer conversion, retention or ROAS. Decisions use agreed attribution windows, data sources, budgets and payback periods.
How are fees and starting budgets determined?
Share your product, markets, budget range and service needs via Telegram. We scope the engagement around the account and required deliverables, with media spend and management fees stated separately.
Do you work with both social casino and real-money products?
We use separate service paths for no-cashout social casino and appropriately licensed real-money operators. Product category, local authorization and Google certification conditions are reviewed before campaigns begin.
LET’S TALKYour next campaign starts
Consult via Telegram Your next campaign starts
with a focused conversation.
Share your product, target countries, budget range and current acquisition challenge with our team.