Use currently effective rules
The 1 October 2026 research snapshot records a major September change affecting fixed-odds products. Historical licences and election expectations cannot replace current law and implementation rules.
Brazil: acquisition and market conditions
A changing policy environment. Assess no-cashout social products first; do not assume fixed-odds real-money advertising is available.
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Updated 2026-10-03 · LLF Ads Research
Assess social products separately
No-cashout social casino needs its own product and Google eligibility review. Brazil real-money advertising conditions must not be read as blanket permission for casino or sports products.
Define reassessment triggers
Monitor official measures, legislative action, court orders and Google policy updates. Adjust budgets to verified evidence rather than an assumed post-election reversal.
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